Hey babes! It’s been a while since I’ve actually written out a blog post, so I’m a little rusty. I hope you don’t mind. But I really wanted to start sharing more tips I have for resellers in my own way. While I love instagram, I feel like most people skip past the LONG captions and are more focused on the photos and the *aesthetic. So, I figured blog posts would be a better alternative.
I wanted to share something simple for my first post, so today we’re going to talk about 3 steps to becoming a successful posher. I like to call this my “poshmark secret formula” however the truth is, it’s not a secret. There is no magic trick or tool that the bigger resellers use to grow their businesses. In fact, I’m sure the information you’re about to read can be found all over the internet in countless youtube videos, blog posts, and even condensed versions in the #poshtips tag on Instagram. I know I’ve posted this on my instagram years ago but it didn’t get the response that I had hoped for. Why? Because a lot of resellers, particularly newbies struggle with accepting that there really are only 3 basic ideas to doing well on Poshmark. It sounds too good to be true to some, so they try to find other methods. But I’ve been selling for about 8 years, and I’ve been on Poshmark for about 4 years, and while the platform has definitely changed, and parts of my business have been modified, these three steps have remained constant. So, if you want to know how to run a successful Poshmark business, how to make more sales on Poshmark, and how to be a Poshboss read on!
Step #1: Sell Desirable Items
In short, sell things people want to buy. One of the main tips that I see thrown around a lot toward newer sellers (and I’m guilty of saying it too) is to sell items you currently have in your own closet before you go out to source. It’s the cheapest way to start and will help you get a feel for the platform. However, if you’re listing out of season pieces and not seeing any sales, it’s because that’s not what buyers are searching for.
An easy way to figure out what you should be selling on Poshmark is to look at the “Brand Spotlight” on the Poshmark homepage. It shows the top selling brands that week. The homepage also lists the top trending searches as well as the top collections. You can also go to your favorite brands, sort by just shared or just in and filter by sold items to see what items have recently sold and the comps (comparable sold listings) to get an idea of what you can potentially make.
It’s also super important to stay on top of current trends in fashion. You can do this by following fashion bloggers on instagram or youtube, reading fashion magazines, and seeing what styles are currently being sold in your favorite stores. Poshmark also does Trend Reports on Instagram to show top selling styles. Honestly, the Poshmark blog has a lot of tools for anyone who’s just getting started, and I would highly recommend reading their posts and checking out their Poshmark Community Toolkit for more information!
Step #2: Have Detailed and Attractive Listings
Listings on poshmark have three different parts: Photos, Title, and the Description. First let’s talk about photos. The cover photo is the first thing a potential buyer is going to see, so it’s important to have an eye-catching, and clear photo that let’s the customer know exactly what they’re purchasing. Try not to get too caught up in making your photos super fancy, especially at first. Over time, you’ll be able to develop your own style of photos and branding that works for you, so don’t put off listing your items until you “perfect” your photos. Your items can’t sell if they’re not listed! If you’re not sure what photos to include, try taking a picture of the front, back, a close up on any details/flaws, a photo of the brand, size, and care tag.
Moving on to the title, you are allotted 50 characters in your Title and you want to try and fill that space as much as you can. A little formula I like to use when compiling my titles are: Brand + Name + Color + Type + (size/condition if there’s space). For example: Lulu’s Infinite Glory Forest Green Maxi Dress. The title is the second thing a customer will see. The more information you include to draw them in, the more likely they will actually click into the listing and read more. Try to avoid using emojis and filler words like cute, adorable, beautiful, etc. These don’t really help to describe what you’re selling.
In the Description, you want to use as many descriptive words as possible. I usually copy and paste the title into the description, and then build from there. You can include fabric content, measurements, and any other details you think would be useful for the buyer to know before they purchase. This is also a great time to look at the showrooms in the shop tab on the Poshmark app and include any titles you see there in your listings if they apply. For example, there is a showroom called “summer dresses” so if you have a summer dress for sale, simply including those words in your description will place it in that showroom and make it visible to anyone shopping in that showroom.
Step #3: Stay Consistent and Engage
Consistency can be developed by building good habits. If you make working on your business a habit, eventually you won’t even have to think twice about getting tasks done. Some habits that I try to continue are to share my closet daily, and list/relist new items daily. These are two tasks that can really boost your closet and help you make sales more frequently.
As for engagement, think about what happens when you walk into a retail store. You are customarily greeted by an employee and they ask you if you need help with anything. They should also be available around the store for you if you do happen to have a question. While running a poshmark closet, or any online shop, isn’t necessarily the same as a brick and mortar shop, being available to your potential customers to answer any questions and to invite them into your space can really improve the customer service aspect to your business and potentially help you make sales. You can post a welcome sign in your closet so you don’t have to single handedly message every single person who likes an item in your closet, but you can also send offers out to likers, send bundle discounts, and answer questions promptly to engage with your customers.
That concludes my 3 steps for becoming a successful posher. I tried to go into depth a little more because the steps sound pretty simple, but the truth is there is a lot of little in between steps that go into it as well. If you implement these steps that I shared with you, I can guarantee you’ll see an increase in engagement and sales in your poshmark closet! I hope you found this helpful. If you have any questions about anything I mentioned in this post, feel free to shoot me an email or DM on instagram, and I’d be happy to chat! Talk soon!